Our Principles

PEOPLE-FIRST.
Growing a company takes more than money — it takes heart. We want to lead and mentor founders, operators, and employees to enrich their lives financially, physically, mentally, and spiritually.

LEAD WITH EXCELLENCE.
We strive to do everything with the utmost excellence every day: from the way that we steward what we are given to the way that we manage and sustain what we have grown.

Hard work still matters.
We love service-oriented, industrial companies because we believe that businesses who still want to get their hands dirty are poised for growth in the world.

For the long haul.
We take an evergreen approach to investing: when we partner with a business, our intention is set on a long-term relationship rather than a quick turn.

In everything: simplicity.
Sometimes the simplest way is the clearest and best. We are not about complicated systems, technological wizardry, or business jargon. We believe that growth can come about through simplicity, efficiency, and clarity.